LATEST PROJECTS
Previous Work
Cypress North
Cypress North
Use Responsive Display Ads to Optimize Campaigns | Cypress North
How To Apply The Filter Control In Google Data Studio To Certain Graphs & Charts In Your Report
What Is Facebook Dynamic Creative & How Can You Use It For Ad Optimization? | Cypress North
Previous Work | Cypress North
In my previous work as a digital marketer at a Buffalo based advertising agency, some of my tasks include creating, planning and producing videos, graphics and more for all social media platforms. Above you can view a funny video we created for 7 Eleven Day, an informational Google Ads video and a weekly vlog/podcast [Marketing O'Clock] about digital marketing news and updates.
In addition, I planned, created and executed organic social media content for Cypress north and a local client which can be viewed in the links below.
Goals:
-
Increase our social media following specifically on YouTube.
-
Increase the engagement rate on Youtube, Facebook and Instagram.
-
Position Cypress North in top Search Engine Results for specific digital marketing techniques and strategies.
View all video on YouTube.
View Cypress North & Pint Size Productions Instagram pages.
Project | 01
Bullseye Transformation Project
Bullseye Transformation Project
Handshake Hand Chair Reveal
Handshake Info Video
Handshake Campus Video
Introduction Bullseye goes LIVE
Project | 01 Bullseye Transformation
When I worked at University at Buffalo Career Services I worked with the marketing team to bring awareness to the students that the job/internship search engine was changing. UB Career Services partnered with a company called Handshake to change the look of the website. My job was to inform the students through social media about the change in a fun eye catching way. I was also in charge of making tutorial videos that would help the students navigate the new website. I recorded, directed and edited the clips above.
Goals:
-
Increase our social media post, engagement rate and impressions across all platforms.
-
Bring awareness to UB Career Service platform Handshake.
-
Invite students to use Handshake for their internship and career finding needs.
Project | 02
Jenn the Intern
Jenn The Intern - Preview
Jenn The Intern - Preview
Episode 1 - Final
Episode 2 - Final
Episode 3 - Short Version
Project | 02 Jenn the Intern
Jenn the Intern was a video series for UB Career Services that captured the inner thoughts of interns who are new to the working world as well as the mention of difficult situations professionals might face in the workplace with a humor angle.
Goals
-
Increase our social media following specifically on Facebook.
-
Increase the engagement rate on Facebook posts.
-
Show an approachable yet funny side to career services with the goal of attracting more students to our services who wouldn’t typically search out career services.
Download Word Doc to view Social Media Insights for Jenn the Intern
Project | 03
On this #VeteransDay, Zach Slaybaugh #UBuffalo Career Counselor wanted to honor the service of his father but also shed light on potential career options associated with Military service. “I come from a family of service, my Dad did 22 years in the Army. It gave him skills he otherwise wouldn’t have received and he thought it was a way to see the world too. So my family got to move a lot of places. In fact, we moved 10 times in 22 years including stays in Germany and South Korea, but we got to
So for all you #UBuffalo students and alumni out there interviewing, looking for a job or just happened to have a moment like Daniel, we’ve all been there. Interviews can be scary but if you’re interviewing for a job it’s because you’re qualified, the rest is really about seeing if you’re a fit for an organization. So the best thing you can do in an interview is just be yourself! #NationalCareerDevelopmentMonth
Career Development Month - Video Clips
Career Development Month - Video Clips
#NationalStressAwarenessDay
#WisdomWednesday
#TBT to #NationalCatDay
#NationalSundaeDay
Project | 03 Career Development Month Campaign
Career Development month was the last project I worked on with Career Services marketing team before my internship ended. For this campaign I was put in charge of making the graphics and video clips that went along with each career counselors/staff members story. The goal of this campaign was to help the students become more familiar with the staff and give them real world examples of others journeys to finding the right career. We used National Holidays and hashtags like #TBT to tell the stories in a fun way that would attract students attention.
Goals:
-
Increase our social media post, engagement rate and impressions across all platforms.
-
Bring awareness to UB Career Service counselors and create a welcoming and friendly way to engage with the office.
-
Invite students to use UB Career Services counseling appointments to guide them in the proper career path.
Download the Word Doc to view Social Media Insights for National Career Development Month
Project | 04
Time Hopp Commercial
Time Hopp Commercial
Time Hopp Commercial
Click to download Time Hopp's Marketing Plan
Project | 04 MGM 301: Intro to Marketing; Marketing Plan
I was put into a team of five and we had to come up with a 15+ page marketing plan for a product or services we invented. My teams idea was a restaurant called Time Hop. This restaurant was made up of multiple rooms that were themed to different decades such as the 20's, 50's, 60's-70's, 80's and 90's. The marketing plan addresses the 4 p's, finances and advertising. I directed, edited and produced the commercial above and took the leadership role of the group to bring the team members together and motivate them to exceed project expectations.
Project | 05
Abercrombie & Fitch Commercial
Abercrombie & Fitch Commercial
Abercrombie & Fitch Commercial
Print - Web Advertisements
Radio Advertisements
Project | 05 MGM 409: Advertising and Promotion; IMC Project
I was put into a team of five and we had to choose a company that was struggling in their current market and develop an integrated marketing communications campaign. My team choose Abercrombie & Fitch to re-brand. Our goal was to lower the prices and make the store more appealing to 18-25 year olds. Not only were we going to lower prices but also change the ads to make them more relatable. We also developed a Hashtag campaign called #EmbraceTheChange to promote the new brand. We wanted to shift the stereotype from preppy, exclusive club to a more down to earth feel like competitors such as H&M and Forever21. I was in charge of writing and producing the radio script. Directed, edited the TV commercial and took the photos and edited the Print ads.
You can view the video, radio ad and Print ads above.
Project | 06
JCPenney Commercial
JCPenney Commercial
JCPenney Love Mom Jewelry Sale Commercial
JCPenney VIP Event Commercial
JCP Commercial Final
Project | 06 JCPenney Commercial
I worked at JCPenney for 4 years and during one of our sales my manager wanted me post something on Facebook about the Valentines Day sale. I put my marketing skills and education to good use and made the video displayed above. I also contacted the mall marketing team and had them share the video to their Facebook wall as well. My managers were beyond excited with the result. The video generated 1400+ views, 26+ shares and helped us reach our jewelry goal. Below is the content I posted with the video. I continued to create more videos and managed the Instagram account for JCPenney at the Eastern Hills Mall location.
❤💜💛💚💙💝❤💜💛💚💙❤💜💛💚💙❤💜
Hey everyone! Make this Valentines Day special and get a beautiful piece of jewelry at a great price! Come to JCPenney at The Eastern Hills Mall and let our friendly fine jewelry specialists help you pick out the perfect gift!
Pre-Sale:
NOW- January 28th, 2017
Valentines Sale:
January 29th, 2017- February 14th, 2017
LIKE & SHARE THIS VIDEO
❤💜💛💚💙💝❤💜💛💚💙❤💙💚💛💜❤💙